Business articles
The business decisions behind a website, pricing, trust signals, and when to build vs. hire.
Business · 4 min read
What Makes a Good Call-to-Action Button?
The button is where a visitor decides to act. Here is what makes people click.
Business · 5 min read
Do You Need a Website Maintenance Plan?
A website needs ongoing care after launch. Here is what a maintenance plan covers and when it is worth it.
Business · 5 min read
What’s the Risk of ADA Lawsuits for Small Business Websites?
Accessibility lawsuits do reach local businesses. Here is what the risk looks like and the practical steps that lower it.
Business · 4 min read
Should Your Business Email Match Your Website Domain?
A free email address works, but one that matches your website builds more trust. Here is how to make the switch.
Business · 5 min read
Should You Use a Booking or Scheduling Tool on Your Website?
Letting customers pick a time online can save hours. Here is when it helps and when a simple form is enough.
Business · 4 min read
What’s the Difference Between a CRM and an Email List?
One sends messages, the other remembers relationships. Here is which a growing business needs first.
Business · 5 min read
Website Redesign Every Few Years vs. Continuous Small Updates: Which Is Better?
Rebuild every few years, or improve a little at a time? Here is how each approach works and which suits you.
Business · 5 min read
Do You Need a Dedicated Mobile App, or Is a Website Enough?
An app sounds impressive, but a good mobile website often does the same job for far less cost and upkeep.
Business · 4 min read
Should You A/B Test Your Homepage?
A/B testing only works with enough visitors. Here’s when it’s worth doing and when to skip it.
Business · 4 min read
What’s the Right Way to Announce a Temporary Closure on Your Website?
A clear closure notice keeps customers informed instead of confused. Here’s how to write one.
Business · 4 min read
Should You Show Before-and-After Photos on Your Website?
For businesses that change something visibly, before-and-after photos are some of the strongest proof you can show.
Business · 4 min read
Should You Add Video Testimonials to Your Website?
A video testimonial carries more weight than a written one, but it also asks more of a happy customer.
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