How Many Words Should Be on a Small Business Homepage?

There's no exact number that works for every business, but there are real trade-offs on both ends worth understanding before you write a single word.

Too little, and visitors are left guessing

A homepage that's just a logo and a vague tagline forces visitors to click around hunting for basic answers — what do you actually do, and is it what I need? Most people won't bother hunting; they'll just leave.

Too much, and nobody reads it

Dense paragraphs of text rarely get read in full on a homepage — visitors scan, they don't read line by line. A wall of text tends to get skipped past entirely, wasting the effort that went into writing it.

A more useful way to think about it

Instead of counting words, aim to answer three questions in the first screen someone sees: what do you do, who is it for, and what should they do next. Everything past that belongs further down the page or on a dedicated services page, not crammed into the opening section.

Short doesn't mean shallow

A tight, well-written homepage can say more with less than a long one that's vague throughout. The goal is clarity per word, not a target length — cut anything that doesn't directly help a visitor understand or decide.