Should Your Website List Prices, or Just Say "Contact for a Quote"?

Both approaches show up constantly, and both can genuinely be the right call — it depends less on what feels safer and more on what kind of business you actually run.

The case for showing prices

Visible pricing builds trust immediately — there's nothing to hide, and no awkward conversation needed just to find out if you're in someone's budget. It also filters out people who aren't a fit before they take up your time. This works well when your services are fairly standardized.

The case for "contact for a quote"

This makes more sense when every job is genuinely different, and a number without context could actively mislead someone — common in custom trades where the real cost depends on specifics you can't know without seeing the job.

The middle ground most businesses land on

Showing starting prices or ranges instead of exact numbers gives visitors a real ballpark without forcing you to quote sight-unseen. It's the same logic behind how website pricing itself tends to work — a clear starting point, with the specifics filled in once the actual scope is known. Durays Dev takes exactly this approach: builds start at $799, stated openly rather than hidden behind a "contact us" form.