Small Business Websites

What's the Difference Between www and Non-www in Your Domain?

Both www.yourbusiness.com and yourbusiness.com can point to the exact same site. The question isn't really which one is better — it's making sure they don't quietly work against each other.

Technically, they can both work

Either version can be set up to load identical content. It's a configuration choice, not a rule you're required to follow one way.

The real issue: picking one and sticking to it

If both versions work without one automatically redirecting to the other, search engines can treat them as two separate sites with duplicate content — splitting the SEO value between them instead of consolidating it in one place.

Which one should you pick?

Neither is inherently better anymore — it's largely a style preference at this point. What matters far more is consistency: pick one as your primary version, and make sure the other one redirects to it automatically.

How to check your own site

Type both versions into a browser and see what happens. If one automatically redirects to the other, you're set. If they load as two separate, independent versions, that's worth fixing.

Not sure your domain setup is configured correctly?

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